Content engineering
Reference-grade content: technical pages engines cite and engineers trust.
AI engines don't cite the page with the most keywords. They cite the page that answers the question clearly, with numbers, conditions and comparisons they can reuse. We write and structure those pages from your data, with your engineers.
What we build
Assets engineered to be cited
| Asset | Why engines cite it |
|---|---|
| HTML datasheetsPDF as a companion | One URL per grade. Properties with test methods and conditions, in tables engines can parse. Brand and current owner stated plainly. |
| Selection guides | “How to choose X for Y”: criteria, trade-offs, decision tables, and where your grades fit and where they don't. |
| Comparison pages | Your material class against the alternatives (e.g. TPU vs. TPE vs. silicone for wearables), written fairly enough to be quoted. |
| Processing & troubleshooting guides | Drying, temperatures, defects and fixes: gels, melt fracture, sink, warpage, delamination. Engines answer these from training data, so they must be public and durable. |
| Application notes & case studies | Specific applications with measured results. |
| Design guidesService providers | DFM rules, tolerances, cost drivers, volume breakpoints. |
| Compliance & sustainability pages | Certifications by grade, regulatory status, recycled or bio-based content with the calculation method. |
| Standards explainers | ASTM and ISO test methods explained, using your data as worked examples. |
The standard
The reference-grade checklist
Every page we publish meets all ten.
- One entity, stated clearly: company, brand, grade, current owner.
- HTML first, with PDFs as companions rather than the only copy.
- Numbers with methods and conditions (e.g. ASTM D412, 23 °C, 50% RH).
- Comparisons that include the alternatives, including competitors' material classes.
- Applications and limits: what it's for, and when not to use it.
- Structure engines can reuse: tables, labelled sections, units.
- Dated and maintained, with publication and review dates; stale pages retired or redirected.
- Reachable: crawlable by search and AI agents, server-rendered, with no form wall in front of the facts.
- Consistent everywhere: the same values on your site, distributor pages and databases.
- Traceable: every claim maps to a TDS, test report or certificate.
Where it lives
Where your content needs to be
- Your site and regional sites, or a Technical Library hosted on your domain.
- Distributor pages and databases, kept consistent with your own values. Engines cite distributors' copies of your datasheets when yours are hard to reach.
- Trade press bylines. Trade publications appear in the citations behind engineering answers.
- Open-access versions of your conference papers. Engines lean heavily on papers in electronics and extrusion.
- Plain-language grade pages beside your patents. Patents are cited too, so publish pages that explain commercial grades rather than leaving engines to read claims language.
What we don't do
No shortcuts that create liability
No fabricated claims, reviews or listicles. No paid “top 10” placements. No hidden text or instructions aimed at AI. No content that misrepresents competitors.
Manipulation wins briefly and creates lasting liability, especially for regulated claims about food contact, medical use, flammability and sustainability.
Working together
How we work with your team
- We work from your sources: TDS and SDS, test reports, application data and technical-service knowledge.
- Your engineers review every asset before it ships, and regulated claims go through your legal or regulatory review.
- We publish through your CMS or the Technical Library, then verify crawling and measure the effect.
Content program
Talk to us about a content program.
Most programs start with a Baseline Study, so every asset we write is aimed at a question we've measured.